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The Spring Sale 20% OFF SITEWIDE SHOP SALE >

The Spring Sale 20% OFF SITEWIDE SHOP SALE >

The Spring Sale 20% OFF SITEWIDE SHOP SALE >

The Spring Sale 20% OFF SITEWIDE SHOP SALE >

The Spring Sale 20% OFF SITEWIDE SHOP SALE >

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Pillowtalk with Pure Parima

pure parima egyptian cotton thread count

Tear a Hole in the Thread Count Myth

Between supersized fast food meals and big-screen TVs, it’s no secret that Americans equate “more” with “better.” However, when it comes to thread count, this maxim simply doesn’t hold true....

pure parima egyptian cotton sheets

To Our Pure Parima Family

Dear Pure Parima Family, Like many others across the world right now, we are closely monitoring the outbreak of COVID-19. Our highest priority is the health and safety of our...

pure parima egyptian cotton sheets

Give Your Bedroom the Zen Treatment

Visiting a spa is a luxurious experience. Peaceful and calm, spas inspire us to take a load off in a relaxing, revitalizing environment that delights both the body and the...

pure parima egyptian cotton duvet cover

Why Everyone Needs a Duvet Cover

Do you have trouble sleeping through the night? Are you regularly waking up because you’re too hot or too cold? If your old bedding is no longer meeting your needs,...

why you should invest in your bedding

Why You Should Invest in Your Bedding

People often go for cheaper bedding because they think they’re saving money. But how much are consumers really saving by not investing in quality bedding like Certified Egyptian Cotton? Out...

pure parima unplug before bed

Unplug Before Bed

One of the best ways to ensure a good night’s sleep is to unplug at least an hour before your desired bed time. Harmful artificial light from our phones, tablets,...

pure parima egyptian cotton

Into Ivory: A Class & Timeless Look

It was important to create a classic and timeless first collection with the launch of Pure Parima—a signature collection that would never be “out of style”— which is why it...

pure parima egyptian cotton sheets

How to Identify Fake Egyptian Cotton

The Smoothness of Egyptian Cotton by Pure Parima is Unmatched The extra-long fibers of Egyptian Cotton create a finer, stronger yarn and thus the fabric is more silky and smooth. This is...