This Is Why You Sweat at Night
It’s summer, which means that the temperatures are rising and you might be soiling your sheets by sweating at night. But you just bought those luxurious 1000 thread count sheets!...
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Introducing Organic Washed Waffle Blanket
Bring a new layer of texture to your home with our new organic washed waffle blanket. Made with organic cotton, this blanket is sure to elevate any bed through the...
Pillowtalk with Pure Parima
Beware of Egyptian Cotton Imposters
It’s well known that Egyptian Cotton provides consumers with a superior sleep experience. However, sheet shoppers may not realize that a significant portion of the bedding that claims to be...
Good Sleep Is Just a Giza Egyptian Cotton Sheet Away
It Starts with Cotton Grown in the Fertile Nile River Valley If you’re in the market for new sheets, then the odds are good you’ve heard of Egyptian Cotton. Durable...
Take Back Your Life with These De-Stressing Tips
April is Stress Awareness Month Let’s face it, life can get the best of us, and nothing is more important than our mental health. Stress impacts your sleep patterns, which...
Your Bedroom Should Be a Stress-Free Zone
April is Stress Awareness Month – and while it may seem hard to de-stress every aspect of your life – we have some tips to eliminate stress from your safe...
How Often Should You Be Washing Your Bedding?
Self Care Starts with Bed Wear If 2019 is your year of self-care, start your routines by washing all of your bedding - sheets, pillowcases, shams, and duvet covers included....
Big Benefits to Sleeping in the Buff
Suffering from a lack of sleep? Whether you have trouble nodding off or tend to wake up in the middle of the night, insomnia can have a serious effect on...
Your Guide to Spring Sprucing
We all know that the easiest way to freshen up your bedroom for spring is to add flowers and greenery, but bring in the new season with a bit more...
The Best Bedding for Fluffy, Fido, and the Rest of the Family
Are your fluffy family members welcome in the bed? If so, you’re not alone. According to a recent study, around 60% of Americans currently share sleep space with their pets,...
3 Sleep Products People Swear By
When was the last time you slept through the night without interruption? If you’re dealing with occasional (or even frequent) insomnia, the good news is you aren’t alone. According to...
Top 3 Tips for Eliminating Indoor Allergies in the Bedroom
From scratchy throats to sniffly noses, allergies can wreak serious havoc on your day and even interfere with your ability to sleep at night. In fact, nearly 60 percent of...
Direct to Consumer Delivers Better Bedding Straight to Your Door
Once upon a time, shoppers would visit the closest Macy’s or J.C. Penney’s in search of new bedding. After hours of scouring the aisles, checking labels and examining weaves, they’d spend...
Transparency & Trust | The Pure Parima Process
The Pure Parima Promise Our transparency and your valued trust is why we created Pure Parima. We understand labels must say what they mean. We guarantee our products are genuine...
Romance Between the Sheets
Our Guide for the Most Romantic Night In Valentine’s Day - love is in the air and Cupid is ready to strike at any moment. However you choose to celebrate,...
How to Care for Your Pure Parima Egyptian Cotton Bedding
Laundry—the bane of our existence! It piles up in our rooms or bathrooms, and then again in our laundry rooms. And, of course, once it’s clean we have to...
Sateen vs. Percale: Why Weave Patterns Matter
Most people know that thread count is a crucial factor in sheet selection. However, they might not know that weave also plays a role. Read on to discover how fabric...