“The Best [Towels] I’ve Ever Used!”
We are so honored to have been included in Apartment Therapy’s list of best towels of 2024! Our plush, durable, and soft bath towels are made to keep you comfortable,...
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Introducing Organic Washed Waffle Blanket
Bring a new layer of texture to your home with our new organic washed waffle blanket. Made with organic cotton, this blanket is sure to elevate any bed through the...
Pillowtalk with Pure Parima
Holiday Hosting Tips
Treat your guests to a warm, cozy holiday oasis this season and make them feel welcome with the most luxurious bed and bath essentials. Take into consideration comfort, aroma, and...
How to Stay Warm This Season
Create the ultimate warm and cozy sanctuary for the cooler months. By adding simple accessories and switching out some basic essentials, you can dramatically increase the warmth level in your...
Holiday Gift Guide: Luxury Edition
Treat them to the most luxurious pieces this holiday season. Browse our selection of cozy, decorative, and plush essentials that will elevate their home all year round. From quality sheets...
Winter Home Essentials
Fill your home with cozy warm pieces that you can count on to keep you comfortable through the chilly season. From bedding essentials to layering essentials, consider switching out or...
Holiday Hues for Your Home
Bring the holiday season to your space with merry shades that bring joy to the entire home. Consider mixing traditional holiday colors or incorporate a luxurious accent color for a...
From the Field to the Bed: Egyptian Cotton Manufacturing Process
All of our Egyptian cotton products go through an extensive process to ensure you are receiving the best quality linens. Take a look at how your sheets are created starting...
What is Premium Down Alternative?
If you crave the warmth and comfort of genuine Goose down duvets, pillows, and other bedding inserts but would prefer an alternative fill for a more affordable, hypoallergenic option, premium...
Gift Ideas for New Parents & Babies
Celebrate the new little ones and their now parents with luxurious self care essentials that can last throughout their entire childhood. From better sleep to memorable bath time, find the...
Top 5 Blogs of the Month - November 2024
Take a look at our top blogs for the month of November and find the perfect pieces for your home during the fall and winter months. From gift ideas to...
Top 5 Products of the Month - November 2024
Find your perfect home essential with our top recommended products from this month. Mix and match to create your very own luxurious hotel getaway in your own home. Egyptian Cotton...
Best Year-Round Coverlets
Invest in bedding pieces that you can use at any time of year regardless of the weather so you can reduce overconsumption and increase storage space. While some essentials are...
Adjustable Fitted Sheet vs. Regular Fitted Sheet
Making your bed with the right essentials starting with the perfect fitted sheet. One of the core pieces when it comes to building your bed ensemble is the first layer...
Most Demanded Top Towel Trends for 2025
When it comes to linens, sheets may get a majority of the attention. However, there’s another essential item that comes into regular contact with your hair and skin. Often overlooked,...
Gift Ideas for Newlyweds
Treat the new couple to the perfect gift that brings them luxury and comfort they can enjoy for years. From bedding to bath essentials, help kickstart their new life together...
Towels That 5-Star Hotels Use
When it comes to reorganizing your bathroom essentials, take into consideration the quality and durability of your bath linens and perhaps even invest in the best of the best -...